Small Graphic Project

Small
Graphic
Project

Creative studio specializing in environmental, identity, and editorial design. Founder and creative director, Jin Son enjoys working at the intersection of graphic design, audience engagement, and spatial experience. Prior to Small Graphic Project, Jin worked for over 15 years in museums, first as senior graphic designer at the Los Angeles County Museum of Art, then as art director at The Museum of Contemporary Art, Los Angeles. Jin holds a MFA in graphic design from the California Institute of the Arts. Recent clients include: Academy Museum of Motion Pictures; Institute of Contemporary Art, Los Angeles; Performance Art Museum; Art Center College of Design; UTA Artist Space; and Vielmetter, Los Angeles.

Art direction + design for print & environment

PDF portfolio available on request.

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Promotion for Performance Art Museum

Exhibition graphics for “Judith F. Baca: World Wall” at MOCA
Photo by: Jeff McLane©The Museum of Contemporary Art (MOCA)

Exhibition publication for “William Pope.L: Trinket” at MOCA

Exhibition graphics for “Imagining Worlds and Characters” at AMMP
Top photo by: Joshua White/JWPictures ©Academy Museum Foundation

Strategic Plan publication for ICA LA

Brochure for artist show at UTA Artist Space

Exhibition graphics for “Shifting Perspectives: Vertical Cinema” at AMMP
Photos by: Owen Kolasinski ©Academy Museum Foundation

TV Guide design for Das Zimmer installation for exhibition “Pipilotti Rist: Be My Neighbor” at MOCA
Photo by: Zak Kelley ©The Museum of Contemporary Art (MOCA)

Identity system for Performance Art Museum

Exhibition graphics for “Garrett Bradley: American Rhapsody” at MOCA
Photos by: Jeff McLane ©The Museum of Contemporary Art (MOCA)

Membership launch brochure for ICA LA

Marketing and exhibition graphics for “Kerry James Marshall: Mastry” at MOCA
Bottom photo by: Brian Forrest ©The Museum of Contemporary Art (MOCA)

Catalogue design for “Doctrinal Nourishment: James Ensor” at LACMA

Exhibition graphics for “A is for Zebra” at LACMA
Photos by: Howard Pasamanick

Exhibition graphics for “Hito Steyerl: Factory of the Sun” at MOCA
Photos by: Zak Kelley ©The Museum of Contemporary Art (MOCA)